What Is Real Estate Marketing and Why Does Social Media Matter?
Real estate marketing is all about showcasing properties, building trust with potential buyers, and establishing yourself as an expert in the industry. Today, social media is one of the most powerful tools for real estate marketing, allowing agents and agencies to reach the right audience faster than ever before.
At Pixolv, we’ve seen firsthand how a strategic social media approach can transform real estate businesses. One of our clients struggled with low engagement on property listings. After optimizing their Instagram and Facebook strategies, their inquiries doubled within a month. That’s the power of a strong social media marketing plan.
Table of Contents
Which Social Media Platforms Are Best for Real Estate Marketing?
Not all social media platforms are created equal when it comes to real estate marketing. Here’s where you should focus your efforts:
| Platform | Best For | Content Type |
|---|---|---|
| Local audience, paid ads, community engagement | Live videos, listing posts, groups | |
| Visual storytelling, younger buyers | Reels, Stories, high-quality images | |
| Professional networking, B2B connections | Market insights, long-form posts | |
| YouTube | In-depth property showcases, SEO benefits | Video tours, agent Q&A, neighborhood guides |
| TikTok | Creative, viral marketing opportunities | Short, engaging property videos |
At Pixolv, we often recommend that real estate businesses start with Facebook and Instagram before expanding to other platforms. These two provide the best mix of organic reach and paid advertising options.
How Can You Create Engaging Social Media Content for Real Estate?
Creating content that grabs attention is the key to successful real estate marketing. Here are some content ideas that work well:
- High-quality images & videos – First impressions matter. Use professional photography and video tours to showcase listings.
- Client testimonials – Show real success stories to build trust.
- Behind-the-scenes content – Share stories about home staging, open houses, or even a “day in the life” of a real estate agent.
- Neighborhood highlights – Buyers aren’t just buying a home—they’re buying into a community. Show off local hotspots.
- Live Q&A sessions – Engage directly with potential buyers and sellers.
A real estate agency we worked with saw a 45% increase in engagement just by adding weekly “neighborhood feature” videos to their content mix.
What Are the Best Social Media Advertising Strategies for Real Estate?
Paid social media ads are an essential part of real estate marketing. Here’s how to make the most of them:
- Target the right audience – Use Facebook and Instagram’s location-based targeting to reach potential buyers in specific neighborhoods.
- Retarget interested users – If someone visits your website but doesn’t inquire, retarget them with a follow-up ad.
- Use video ads – Listings with video ads generate 403% more inquiries than static ads.
- A/B test ad creatives – Experiment with different headlines, images, and calls-to-action to see what works best.
- Leverage lead forms – Facebook’s lead form ads allow users to inquire without leaving the platform, making conversions easier.
At Pixolv, we specialize in Google Ads management, helping clients maximize their reach and return on investment. Learn more here.
How Often Should You Post on Social Media for Real Estate?
Consistency is key in real estate marketing. Here’s a recommended posting schedule:
- Facebook & Instagram: 3-5 times per week
- YouTube: 1-2 videos per month
- LinkedIn: 2-3 times per week
- TikTok: 3-5 times per week (for short, engaging clips)
At Pixolv, we’ve noticed that real estate clients who post at least 3 times a week see 2x more engagement compared to those who post sporadically.
How Can You Grow Your Social Media Following as a Real Estate Professional?
Growing a social media presence takes time, but here are some proven strategies:
- Engage with your audience – Respond to comments, messages, and questions promptly.
- Collaborate with local influencers – Partner with community influencers or home décor bloggers.
- Run contests & giveaways – Encourage shares and engagement with a free consultation or home valuation.
- Use relevant hashtags – Tags like #DreamHome, #RealEstate, and #[YourCity]Homes can help reach a larger audience.
- Leverage cross-promotion – Share your Instagram posts on Facebook and vice versa.
How Can Real Estate Agents Use Instagram Stories and Reels?
Instagram Stories and Reels are highly effective for real estate marketing. Here’s how:
- Stories: Share daily updates, sneak peeks, and poll questions to engage viewers.
- Reels: Showcase new listings, create quick home tour videos, and highlight market trends.
One of our clients, a real estate agent, started posting 30-second home tour Reels and saw a 70% increase in inquiries within weeks. The short, engaging format worked wonders.
What Metrics Should You Track for Social Media Success?
To measure your real estate marketing success on social media, track these key metrics:
| Metric | Why It Matters |
|---|---|
| Engagement Rate | Shows how interactive your content is |
| Click-Through Rate (CTR) | Measures how many people take action |
| Leads Generated | Direct measure of business impact |
| Follower Growth | Indicates brand visibility growth |
| Conversion Rate | Shows how well ads are working |
Tracking these numbers helps refine your strategy over time. At Pixolv, we offer SEO services that can complement your social media efforts. See how we can help.
Should You Hire a Social Media Manager for Real Estate Marketing?
Managing social media can be time-consuming. If you’re too busy closing deals, hiring a social media manager might be a smart move. Benefits include:
- Consistent posting and engagement
- Professional ad campaign management
- Content strategy optimization
We at Pixolv have helped real estate agencies scale their social media without the hassle. Need help? Contact us today.
